# Lens 2 — Personas

*Sized against the frozen roster (`_persona-roster.md`). Counts = corpus records matching each persona's language.*

| Persona | Records | Skews Brickhouse | Skews Grüns |
|---|--:|--:|--:|
| P1 Palatability-First | 2,130 | 693 | 1125 |
| P2 Busy Convenience | 761 | 124 | 396 |
| P3 Gut/Energy Outcome | 1,360 | 425 | 393 |
| P4 Value/Subscription | 675 | 137 | 175 |
| P5 AG1 Comparison | 603 | 80 | 87 |
| P6 Skeptical Label | 257 | 15 | 30 |

## Evidence per persona

### P1 Palatability-First (2,130)
- [instagram·None·DPzKXGZDgtq] (brickhouse_nutrition) "Telling someone to “drink their greens” won’t go too far if it “tastes really bad” (as one brave taste tester so eloquently put it). 😅 We put our Fiel"
- [instagram·None·DNom9K3yTaX] (brickhouse_nutrition) "🌟FEATURE of the Day: @brickhousenutrition Field of Greens Raw 🌟 
__
WHAT is it: Raw superfood powder made with 100% real USDA organic fruits and veget"
- [instagram·None·DSVU6ycDoRj] (brickhouse_nutrition) "GIVEAWAY CLOSED🎉 NEW YEAR’S RESOLUTION PREP KIT GIVEAWAY 🎉

New year, same you… just a little more supported.
We’re giving one winner the ultimate Bri"

### P2 Busy Convenience (761)
- [instagram·None·DTckFyzEgBO] (brickhouse_nutrition) "morning routines that actually support you > everything else. @brickhousenutrition"
- [instagram·None·DSAaIKgjiod] (brickhouse_nutrition) "A little peek into my daily life and how a small routine has changed everything with taking @brickhousenutrition #ad As a homeschooling mom and the on"
- [instagram·None·DTdnDnykuFl] (brickhouse_nutrition) "Tell me this isn’t painfully relatable. 🙋🏼‍♀️

Girl dinner had a good run, but it’s over now because I have @brickhousenutrition Field Of Greens in my"

### P3 Gut/Energy Outcome (1,360)
- [instagram·None·DTjAdEhjiIk] (brickhouse_nutrition) "Back in 2016 when we founded BrickHouse, Instagram looked like this and apparently… so did we. #tbt #throwbackthursday 

BrickHouse began with two bro"
- [instagram·None·DRLCKZREkAa] (brickhouse_nutrition) "If you just started Lean and are wondering, “Why haven’t I lost weight yet?” here’s the truth:

Lean isn’t meant to make the scale drop overnight. It "
- [instagram·None·DSAaIKgjiod] (brickhouse_nutrition) "A little peek into my daily life and how a small routine has changed everything with taking @brickhousenutrition #ad As a homeschooling mom and the on"

### P4 Value/Subscription (675)
- [onsite·5·6bc87a5e-4381-4ae3-8a0a-e3eebe64cc0d] (brickhouse_nutrition) "It's got all the good stuff in it! — Field of Greens is the easiest way to get my vitamins and minerals.  I was taking a lot of supplement pills or ca"
- [onsite·5·52cda82a-654a-470a-a5c8-84bcfecb30f0] (brickhouse_nutrition) "Super food indeed — Very good product, truly expensive, but I understand why. Takes awhile to get here, my mother and uncle I recommended it to them b"
- [onsite·5·4dd66be8-364c-4cea-b5a9-5fb8d5162836] (brickhouse_nutrition) "Pineapple Mango — Tried this new flavor and love it!  The convenience to change my subscription was also super easy   Thank you BrickHouse Nutrition."

### P5 AG1 Comparison (603)
- [instagram·None·DPzKXGZDgtq] (brickhouse_nutrition) "Telling someone to “drink their greens” won’t go too far if it “tastes really bad” (as one brave taste tester so eloquently put it). 😅 We put our Fiel"
- [instagram·None·18079825454551348] (brickhouse_nutrition) "Unfortunately I’m deathly allergic to broccoli 🥦 due to the sulfa chemical in it that I can’t digest….do you have an alternative supplement or somethi"
- [onsite·5·d11dbd26-2bef-4d4a-a6e3-52fa3d4eedee] (brickhouse_nutrition) "Feeling Better — I used this product about a year ago then switched to a different company's product.  I have since come back to Field of Greens for h"

### P6 Skeptical Label (257)
- [instagram·None·17969928071918314] (brickhouse_nutrition) "Curious, what's thw dosage of the veggie blend as I dont see it on the ingredient panel"
- [onsite·3·junip_13962506] (gruns) "Took too long. Looks like it sat for days after label was made. Taste ok. The sour pineapple taste better."
- [onsite·5·352158e6-f60b-4fb0-b870-c75301e04239] (brickhouse_nutrition) "Great products and great customer service also! — I’m a dedicated FOG user and find the lemon-lime flavor tasty and easy to drink.  One of the things "
