# Lens 1 — Sentiment & Brand Voice

*In-window records; how-to/recipe chatter filtered before rates (rail #2). Star averages NOT compared (rail #7) — complaint-base to complaint-base only.*

## Scorecard (complaint & praise incidence over non-howto records)
| Brand | Non-howto base | Complaint incidence | Praise incidence |
|---|--:|--:|--:|
| Brickhouse (Field of Greens) | 1,629 | 79 (4.8%) | 523 (32.1%) |
| Grüns | 1,815 | 122 (6.7%) | 462 (25.5%) |

> **Astroturf caveat (rail #3):** ~96% of Brickhouse and ~86% of Grüns on-site reviews are platform-flagged incentivized. On-site praise is inflated; weight the Reddit/YouTube organic base and the ≤3★ tail for real signal.

## Complaint themes (within filtered complaints)
| Theme | Brickhouse | Grüns |
|---|--:|--:|
| Taste/texture | 49 | 69 |
| Digestive/side-effect | 12 | 26 |
| Subscription/billing | 37 | 51 |
| Efficacy/value | 4 | 11 |
| Mixing/format | 8 | 4 |

## Evidence — Brickhouse complaints
- [onsite·5·4dd66be8-364c-4cea-b5a9-5fb8d5162836] "Pineapple Mango — Tried this new flavor and love it!  The convenience to change my subscription was also super easy   Thank you BrickHouse Nutrition."
- [onsite·5·54cecd1e-19bf-4efc-b90c-c151218f0f80] "The best! — I’m not a big fruit and veggie fan.  I’ve tried other “green” drinks on the market.  This is by far the best.  No nasty aftertaste.  Great"
- [onsite·5·44c15528-c128-45ec-a4f9-50946de2537b] "Love my Field of Greens Wildberry — I have been using Field of Greens Wildberry for over 2 years. I have a monthly subscription that I can adjust  as "
- [onsite·5·539d4806-444a-4482-a002-4ccf0d2334f3] "Boosts my immune system  — I can’t believe I didn’t get sick this past winter. I was around people with colds, stomach virus and bronchitis and I stay"
- [onsite·5·cea1ae5f-fa39-44df-991e-7b0947b3b6b4] "Field of Greens Raw — I have used Field of Greens on and off for several years and loved it.  I had stopped for a while due to the increase in cost.  "
- [onsite·5·a4d01447-7b43-41e4-8bb3-9e253b47b6d8] "Great Detox — As a cancer survivor, I have spent alot of time juicing many of the veggies and fruits listed in the ingredients of Field of Greens.   W"

## Evidence — Brickhouse praise
- [instagram·None·18135538696479198] "Amazing!!!👏👏👏👏"
- [instagram·None·18573351805002336] "AG 1 DOES NOTHING!! 😂 BUT Brickhouse you feel it almost immediately!! Power house all my shift love it"
- [instagram·None·18184527778318548] "love it! now is strawberries season!"
- [instagram·None·18171914494381055] "Yum this looks so delicious"

## Evidence — Grüns complaints
- [onsite·5·junip_14174546] "These are delicious! Make them a permanent addition! — I share these with my family, grandkids, employees, and friends because they are so delicious! "
- [onsite·5·junip_14173872] "I love this product,... — I love this product, but not so much the customer service. Be Aware that you can only return your first order! Read all the "
- [onsite·5·junip_14173338] "Thanks SuperRon for the endorsement of these products to get me to try them. — i have been taking so many different supplements to stay active at 59 a"
- [onsite·5·junip_14170633] "Gummies — these gummy’s helped my stomach not be upset in the morning and it helped me throughout the day with less irritation in my stomach. The flav"
- [onsite·1·junip_14167238] "I did not like the taste if these. I wish i could return or exhange. First ones I can even eat."
- [onsite·5·junip_14160968] "I LOVE these gummies! — Seriously, these are THE BEST! I really like the flavor, but I love the benefits they provide! I’m currently on a GLP-1 and th"

## Evidence — Grüns praise
- [onsite·5·junip_14176863] "Tastes amazing and makes me feel great."
- [onsite·5·junip_14176141] "So delicious I wanna eat them like candy but I know I can’t and I remember to take my vitamins every day because you taste so good."
- [onsite·5·junip_14175840] "Work perfectly — I take my Gruins gummies everyday and look forward to having the little buggers!  I find the sugar free tastes better than the ones w"
- [onsite·5·junip_14175765] "My daughter absolutely LOVES... — My daughter absolutely LOVES these. She gets so excited when I grab the package out and as a mom I feel great knowin"
