# Lens 4 — Competitive

*Brand attribution per-comment across all Reddit incl. _topics (rail: never count _topics as a brand). Star averages never compared (rail #7).*

## Organic mention share (Reddit + YouTube + IG, excludes own on-site reviews)
- Field of Greens / Brickhouse: **48**
- Grüns: **195**
- AG1 / Athletic Greens (category incumbent): **225**

> The category conversation is anchored by **AG1** (225 organic mentions) — the incumbent both brands are measured against. AG1-switch intent is the biggest open lane.

## Direct head-to-head co-occurrence (Field of Greens × Grüns)
- [onsite·5·junip_14086028] "Amazing product — Ever since I started taking gruns I’ve had more energy, less brain fog and better digestion."
- [onsite·5·junip_13967175] "Resolved my uncomfortable 40-year-old symptoms — As a woman in my early 40s, I began having some perimenopause symptoms a few years ago, the most bothersome being digestive issues. I gave Gruns a try "
- [onsite·5·junip_13965113] "Love!!! — Love Love Love!!! I cannot go a day without my Gruns!!! I’ve been taking them for a full year now and love the energy they give me!! They also have been so helpful with brain fog and keeping"
- [reddit·None·t3_1al4ck6] "I am a 31-year-old male diagnosed with bipolar II, ADHD, depression, anxiety, and low testosterone. I am prescribed Adderall XR, Effexor, and Seroquel for my mental health symptoms, and have worked pr"
- [reddit·None·t1_nq2mpbn] "I see a few other people have commented about the Gruns gummies, they do taste great and are easy to remember. If you are looking for a greens powder that will help cover nutrient gaps and tastes grea"

## Field of Greens vs AG1 (switch triggers)
- [instagram·None·DPzKXGZDgtq] "Telling someone to “drink their greens” won’t go too far if it “tastes really bad” (as one brave taste tester so eloquently put it). 😅 We put our Field of Greens to the test against the pricier AG1, a"
- [reddit·None·t3_1tq6nvz] "Regardless of how you feel about the "value" of greens powders, I enjoy them, it feels like a healthy way to start my day, and I'd rather drink this in the morning than plain water to hydrate.

I've u"
- [reddit·None·t3_16z1urb] "It’s one of these “podcast” supplements, like AG1 or Field of Greens. Supposed to promote sleep. It’s a cocoa-type drink to mix with milk or water before you go to bed. Seems like a standard sleep sta"
- [reddit·None·t1_j9cp1s7] "Do not disagree with the majority of this. I've never used AG1 but was using superfreen tonik and now using field of greens. Some of these points are not applicable to these particular products but it"
- [reddit·None·t1_jon3p82] "Not bad but also pretty expensive. I have been using that and brickhouse field of greens which has a sweet flavor but its artificial and can also be nasty. Tonik tastes like fluoride but you can gulp "

## Grüns' Achilles heels (corpus evidence)
### Subscription / billing trap (≤3★)
- [onsite·1·junip_14145688] "I am extremely upset that an irder is being sent out thru subscription and I DID NOT confirm this order and there is no way to cancel it. I cant even find how to cancel s"
- [onsite·1·junip_14110476] "Dislike this flavor. Wasn’t aware my order was a subscription commitment!"
- [onsite·1·junip_14084896] "I ordered the product to try it but didnt realize it was subscription and ended up with more than i meeded. The product is not what i thought and waste of money."
- [onsite·2·junip_14081165] "Have been taking for 6 months and 
Have decided i want to cancel my subscription."

### Kids/family positioning (Grüns' distinctive strength — and where Brickhouse is absent)
- [onsite·5·junip_14174848] (gruns) "Our son is a fan of Gruns Kids! — Our son is a big fan of Gruns Kids. Every morning, he eagerly grabs the pack before breakfast. We’re delighted that he’s getting his vit"
- [onsite·5·junip_14174237] (gruns) "Perfect for those with special needs. — We are thrilled we found Gruns gummies. Anyone who has a child or family member on the autism spectrum knows how hard it can be to"
- [onsite·5·junip_14173792] (gruns) "Grüns Raspberry Lemonade — Great fruity flavor! Love these gummies for my kids. My daughter especially since she is a picky eater!"
- [onsite·5·junip_14156983] (gruns) "My Health — Can't recall how I learned about Gruns or when I started.  Was 78 then, 79 now and will 80 in September.  Had been taking a well known Vitamin and Mineral sou"

## Field of Greens' claimed strengths (organic, real-food/doctor)
- [instagram·None·DNom9K3yTaX] "🌟FEATURE of the Day: @brickhousenutrition Field of Greens Raw 🌟 
__
WHAT is it: Raw superfood powder made with 100% real USDA organic fruits and vegetables
__
WHERE to ge"
- [onsite·5·0df9fe82-b039-47c3-9ef7-930248da9f0f] "Excellence in a jar — I’ve been drinking Field of Greens for a few years now and the promise of great taste and it being an easy way to make sure you get your fruits and "
- [onsite·5·4051db74-458c-457a-9d02-28302626a639] "Awesome — I dont have any 'facts' from doctors to back any if my claims. But I do feel good knowing that I am getting the fruits & veggies I need. Frequently we believe w"
- [onsite·5·5d4e52e6-d0fd-47d3-b66b-f6141e7db8f2] "Jay — I've been on Field of Greens for quite some time now, it was brought to my attention by Badlands media and though I was skeptical at first on the claims of blood wo"

## Competitive read
| Rival | Achilles heel (corpus) | Field of Greens counter-move |
|---|---|---|
| **AG1** | 'Tired of the hype/price', proprietary-blend distrust (225 organic mentions dominate the category) | 'Doctor-formulated real-food greens at a fraction of AG1's price' — own the AG1-switcher |
| **Grüns** | Taste/texture 1★ tail, subscription-confirmation anger, side-effect (rash) reports | 'Powder you can actually control the dose of — no surprise auto-ships' + trust/transparency |
| **Category (all)** | Proprietary blends, undisclosed dosages, 'fairy dust' skepticism | Radical label transparency as the wedge for the Skeptical Label Reader (P6) |
