# Lens 3 — Triggers (jobs-to-be-done)

*What actually pushes a purchase, from corpus language.*

| Trigger | Records | 
|---|--:|
| Don't eat enough veggies / diet gap | 28 |
| Doctor/health-scare prompted | 145 |
| Energy/afternoon crash | 187 |
| Digestion / regularity fix | 633 |
| Kids won't take vitamins | 5 |
| Replace multiple pills/stack | 4 |
| Saw it on podcast/influencer | 128 |

## Evidence

### Don't eat enough veggies / diet gap (28)
- [onsite·5·junip_14173792] (gruns) "Grüns Raspberry Lemonade — Great fruity flavor! Love these gummies for my kids. My daughter especially since she is a picky eater!"
- [onsite·5·junip_14159050] (gruns) "No fighting about taking — Having a kiddo that is a picky eater, nutrition is always on my mind. Finding a vitamin he will take is so hard! So thankfu"

### Doctor/health-scare prompted (145)
- [onsite·5·0df9fe82-b039-47c3-9ef7-930248da9f0f] (brickhouse_nutrition) "Excellence in a jar — I’ve been drinking Field of Greens for a few years now and the promise of great taste and it being an easy way to make sure you "
- [onsite·5·68770020-a5de-4246-966a-c4e281fe0ade] (brickhouse_nutrition) "Great product — I"ve been taking this product for several years. My cholesterol went down dramaticly. I have more energy and I lost wieght."

### Energy/afternoon crash (187)
- [onsite·5·44052531-0fd0-410a-a415-d13b52fe36d2] (brickhouse_nutrition) "My Pick Me Up — I take Brickhouse before my morning run!"
- [onsite·5·1bc6d09f-499b-4aae-9f88-041ad649ff04] (brickhouse_nutrition) "Amazing product  — I was taking it for a while and now my husband had been taking it now , he definitely feels better on this product especially diges"

### Digestion / regularity fix (633)
- [instagram·None·DRLCKZREkAa] (brickhouse_nutrition) "If you just started Lean and are wondering, “Why haven’t I lost weight yet?” here’s the truth:

Lean isn’t meant to make the scale drop overnight. It "
- [instagram·None·DSVU6ycDoRj] (brickhouse_nutrition) "GIVEAWAY CLOSED🎉 NEW YEAR’S RESOLUTION PREP KIT GIVEAWAY 🎉

New year, same you… just a little more supported.
We’re giving one winner the ultimate Bri"

### Kids won't take vitamins (5)
- [onsite·5·junip_14050738] (gruns) "Toddler Negotiator — Getting my kids to eat vegetables is a no go. He has become the world‘s best negotiator and telling me no. now that I found Gruns"
- [reddit·None·t3_1s55jj4] (gruns) "I’ve been going back and forth on these for my kid

We’ve done the whole buy a vitamin with good intentions thing and then a few days later it turns i"

### Replace multiple pills/stack (4)
- [onsite·5·junip_14048814] (gruns) "Its worth the price! — It took me a LONG time to decide to finally try Grüns- because, let's face it, they ain't cheap! So, I got a dis ousted bag ove"
- [onsite·5·8fab83be-8b47-44aa-8748-0850f96b60c1] (brickhouse_nutrition) "Replaces other supplements  — I take Field of Greens as a high quality replacement of the many inferior supplements I was previously taking.  I’m impr"

### Saw it on podcast/influencer (128)
- [instagram·None·DTjAdEhjiIk] (brickhouse_nutrition) "Back in 2016 when we founded BrickHouse, Instagram looked like this and apparently… so did we. #tbt #throwbackthursday 

BrickHouse began with two bro"
- [instagram·None·DNom9K3yTaX] (brickhouse_nutrition) "🌟FEATURE of the Day: @brickhousenutrition Field of Greens Raw 🌟 
__
WHAT is it: Raw superfood powder made with 100% real USDA organic fruits and veget"
