# Brickhouse VOC — Wave 0 Persona Roster (FROZEN)

*6 personas from the corpus; every anchor id verified present. Personas, triggers, and persona-sentiment all reference THIS roster.*

## P1 · Palatability-First Daily Driver
Buys/keeps a greens product mainly because it tastes good enough to actually drink every day. Churn is driven by taste, not efficacy. Largest single signal in the corpus (~2,000 taste mentions).

**Anchors (verified):**
- `[onsite·5·530cd60a-c2ca-4222-ad11-2b3ee1e3884c]` (brickhouse_nutrition): "good product have every morning — I like the product it's replace my breakfast routine mostly taste good alone with water or in ju"
- `[onsite·1·junip_14167238]` (gruns): "I did not like the taste if these. I wish i could return or exhange. First ones I can even eat."
- `[instagram·None·DPzKXGZDgtq]` (brickhouse_nutrition): "Telling someone to “drink their greens” won’t go too far if it “tastes really bad” (as one brave taste tester so eloquently put it"

*Signal:* Field of Greens wins on 'drinkable straight in water'; Grüns loses 1★ reviews to 'taste/texture tough to battle'.

## P2 · Busy Convenience Seeker
Wants nutrition that fits a hectic life — grab-and-go, no pills, no chalky mixing, no mess. Format (powder vs gummy) is the battleground.

**Anchors (verified):**
- `[instagram·None·DNom9K3yTaX]` (brickhouse_nutrition): "🌟FEATURE of the Day: @brickhousenutrition Field of Greens Raw 🌟 
__
WHAT is it: Raw superfood powder made with 100% real USDA orga"
- `[instagram·None·DSAaIKgjiod]` (brickhouse_nutrition): "A little peek into my daily life and how a small routine has changed everything with taking @brickhousenutrition #ad As a homescho"
- `[onsite·5·4dd66be8-364c-4cea-b5a9-5fb8d5162836]` (brickhouse_nutrition): "Pineapple Mango — Tried this new flavor and love it!  The convenience to change my subscription was also super easy   Thank you Br"

*Signal:* Grüns' gummy format is its core convenience wedge; Field of Greens counters with 'one scoop in water'.

## P3 · Gut / Energy Outcome Chaser
Judges the product on felt outcomes — energy, digestion/regularity, less bloat. Loyalty follows perceived results.

**Anchors (verified):**
- `[onsite·5·b84f9384-ad1b-490f-bb1c-6cfad3ab93ae]` (brickhouse_nutrition): "GREAT  — my wife and I take this every morning I am 60 she is 55 been enjoying results for several years"
- `[onsite·5·0df9fe82-b039-47c3-9ef7-930248da9f0f]` (brickhouse_nutrition): "Excellence in a jar — I’ve been drinking Field of Greens for a few years now and the promise of great taste and it being an easy w"
- `[reddit·None·t3_1holmbe]` (gruns): "I've already been taking complete multivitamins for years and a handful of other supplements. I bought these because I'm tired of "

*Signal:* Older users (60+) report 'results for years'; this is Brickhouse's most durable loyalty base.

## P4 · Value / Subscription Scrutinizer
Price-sensitive; asks 'is it worth it?', watches subscription terms, reacts hard to surprise charges and cancel friction.

**Anchors (verified):**
- `[onsite·5·52cda82a-654a-470a-a5c8-84bcfecb30f0]` (brickhouse_nutrition): "Super food indeed — Very good product, truly expensive, but I understand why. Takes awhile to get here, my mother and uncle I reco"
- `[onsite·1·junip_14145688]` (gruns): "I am extremely upset that an irder is being sent out thru subscription and I DID NOT confirm this order and there is no way to can"
- `[reddit·None·t3_117m4cw]` (brickhouse_nutrition): "Been using one of these 3 for awhile. I'm not wanting to debate the best product just the overall use case. As someone who gets ba"

*Signal:* Grüns has a visible subscription-trap complaint pattern (unconfirmed auto-orders, cancel anger); a Brickhouse trust wedge.

## P5 · AG1 / Greens Comparison Shopper
Cross-shopping the category — came from or is comparing AG1/Athletic Greens and other greens; wants the best value+efficacy swap.

**Anchors (verified):**
- `[reddit·None·t3_18acvx8]` (brickhouse_nutrition): "Hi all!
Curious as to what you guys think is a better green greens powder? I was taking AG1 but tired of the hefty price tag and a"
- `[onsite·5·d11dbd26-2bef-4d4a-a6e3-52fa3d4eedee]` (brickhouse_nutrition): "Feeling Better — I used this product about a year ago then switched to a different company's product.  I have since come back to F"
- `[reddit·None·t3_1awgye3]` (_topics): "Was recently looking at YourBiology Greens while doing some research for an alternative to AG1 and accidentally made a purchase be"

*Signal:* 'Tired of the [AG1] hype/price' is a recurring switch trigger — the category's biggest open lane.

## P6 · Skeptical Label Reader
Distrusts marketing; hunts for proprietary-blend / undisclosed-dosage / 'fairy dust' problems; needs transparency to convert.

**Anchors (verified):**
- `[instagram·None·17969928071918314]` (brickhouse_nutrition): "Curious, what's thw dosage of the veggie blend as I dont see it on the ingredient panel"
- `[reddit·None·t3_u7ee6n]` (_topics): "It seems like all these green powders are using proprietary blends and don't disclose the actual dosage of each ingredient (ie. th"
- `[reddit·None·t3_1skykkd]` (gruns): "This year I decided to make supplement quality and ingredient sourcing one of my special interests. I’ve spent countless hours res"

*Signal:* Whole category is attacked for proprietary blends & undisclosed doses — transparency is a defensible differentiator.

