# Brickhouse VOC — Wave 0 Profile (FROZEN)

*Stratification map — the denominator every prevalence number is counted against.*
**Corpus:** 9,999 records · **Window:** 12mo (created_iso ≥ 2025-07-17) · frozen 2026-07-17

## Records by source
- reddit: 6,803
- onsite: 3,005
- youtube: 127
- instagram: 64

## Records by brand attribution
- _topics: 5,915
- gruns: 2,156
- brickhouse_nutrition: 1,928
> `_topics` = Reddit track-1b category threads; attribute per-comment via parent_id in the competitive lens. NEVER a brand.

## Records by kind
- comment: 6,510
- review: 3,005
- post: 451
- video: 33

## On-site rating distribution (the RATED complaint base)
| Brand | 5★ | 4★ | 3★ | 2★ | 1★ | Total | ≤3★ base | Incentivized |
|---|--:|--:|--:|--:|--:|--:|--:|--:|
| brickhouse_nutrition | 1394 | 91 | 19 | 0 | 1 | 1505 | 20 | 1445 (96%) |
| gruns | 1192 | 113 | 89 | 45 | 61 | 1500 | 195 | 1292 (86%) |

> **Rigor rail #3 (astroturf):** 96% of Brickhouse on-site reviews and 86% of Grüns reviews are platform-flagged incentivized/rewarded. Treat on-site star averages as INFLATED marketing surface, not satisfaction truth. The credible negative signal is the cross-platform (Reddit/YouTube) complaint base + the ≤3★ on-site tail.
> **Rigor rail #7:** NEVER compare star averages across brands. Compare complaint-base to complaint-base and theme incidence.

## In-window month histogram
- 2025-07: 182
- 2025-08: 335
- 2025-09: 332
- 2025-10: 416
- 2025-11: 439
- 2025-12: 431
- 2026-01: 212
- 2026-02: 147
- 2026-03: 289
- 2026-04: 250
- 2026-05: 204
- 2026-06: 774
- 2026-07: 1,012
> 4,849 records fall OUTSIDE the 12-mo window (older Reddit tree comments) — kept in L1, EXCLUDED from prevalence rates. 127 YouTube records carry no date (video metadata) — flagged, counted only where kind=comment carries a date.

## Reddit _topics community distribution
- r/nutrition: 3,275
- r/Biohackers: 2,357
- r/Supplements: 283

## Denominators (USE THESE)
- **Brickhouse attributed base:** 1,928 (onsite 1505, reddit 294, youtube 82, ig 47)
- **Grüns attributed base:** 2,156 (onsite 1500, reddit 594, youtube 45, ig 17)
- **Category (_topics) base:** 5,915 Reddit records (attribute per-comment)
- **Rated complaint base (≤3★):** Brickhouse 20, Grüns 195
