# Lens 5 — Ranked Creative Angles

*Ranked by (a) organic frequency, (b) differentiation vs Grüns/AG1, (c) actionability. Every angle cites real corpus records.*

## THE WEDGE
**"The doctor-formulated real-food greens for people tired of AG1's price and mystery blends."**
AG1 owns the category conversation (225 organic mentions vs Field of Greens' 48) but is dogged by 'tired of the hype/price' and proprietary-blend distrust. 61 records show explicit AG1-switch intent. Field of Greens' organic strength is exactly the counter: real-food, doctor-formulated, controllable dose. Own the switcher.

## RANKED ANGLES

### #1 — "Tired of the AG1 hype tax?"
- **Audience:** P5 AG1 Comparison Shopper (603 records); 61 explicit switch-intent
- **Tension:** Paying $79+/mo for a proprietary blend you can't verify
- **Hook:** "Same daily greens habit. Half the hype. Real food you can actually read on the label."
- **Proof:** [reddit·None·t3_18acvx8] "Hi all!
Curious as to what you guys think is a better green greens powder? I was taking AG1 but tired of the hefty price tag and am looking for someth"
- **Proof:** [reddit·None·t3_1awgye3] "Was recently looking at YourBiology Greens while doing some research for an alternative to AG1 and accidentally made a purchase because they had a [Sh"

### #2 — "Greens you'll actually drink" (taste as retention)
- **Audience:** P1 Palatability-First (2,130 records — the single largest signal)
- **Tension:** Most greens taste like a lawn; people quit within a month
- **Hook:** "The greens that go down straight in plain water — no gagging, no masking"
- **Proof:** [onsite·5·530cd60a-c2ca-4222-ad11-2b3ee1e3884c] "good product have every morning — I like the product it's replace my breakfast routine mostly taste good alone with water or in juice or body armor"
- **Contrast proof (Grüns taste 1★):** [onsite·1·junip_14167238] "I did not like the taste if these. I wish i could return or exhange. First ones I can even eat."

### #3 — "For your gut, felt in weeks"
- **Audience:** P3 Gut/Energy Outcome (1,360 records); Digestion trigger = 633 (top trigger)
- **Tension:** Bloating/irregularity; wanting a felt result not a vibe
- **Hook:** "Less bloat, more regular, more energy — the results people stay for"
- **Proof:** [onsite·5·b84f9384-ad1b-490f-bb1c-6cfad3ab93ae] "GREAT  — my wife and I take this every morning I am 60 she is 55 been enjoying results for several years"
- **Proof:** [onsite·5·0df9fe82-b039-47c3-9ef7-930248da9f0f] "Excellence in a jar — I’ve been drinking Field of Greens for a few years now and the promise of great taste and it being an easy way to make sure you "

### #4 — "No mystery blends. No surprise charges." (trust wedge vs Grüns)
- **Audience:** P4 Value/Subscription (675) + P6 Skeptical Label (257)
- **Tension:** Subscription traps (Grüns' 1★ 'I did NOT confirm this order') + undisclosed dosages
- **Hook:** "Full-dose transparency and cancel-anytime you can trust"
- **Proof (Grüns subscription anger):** [onsite·1·junip_14145688] "I am extremely upset that an irder is being sent out thru subscription and I DID NOT confirm this order and there is no way to cancel it. I cant even "
- **Proof (category proprietary-blend distrust):** [reddit·None·t3_u7ee6n] "It seems like all these green powders are using proprietary blends and don't disclose the actual dosage of each ingredient (ie. the two most popular A"

## DO-NOT LIST
- **Don't compete with Grüns on 'fun gummy'** — Grüns owns convenience/kids (gummy format, 396 convenience records vs Brickhouse 124). Fighting there is a losing format war; win on dose-control + efficacy + real food instead.
- **Don't lead with star ratings** — ~96% of on-site reviews are incentivized (rail #3); a '4.9★' claim invites the exact skepticism P6 already has.
- **Don't out-spend AG1 on brand/hype** — the winning move is anti-hype ('read the label'), not more hype.
- **Don't ignore taste in ad copy** — taste is the #1 churn driver (2,130 records); an efficacy-only message loses P1.
- **Don't claim 'kids love it'** for the powder — that's Grüns' proven lane (40 kids/family records skew Grüns); Field of Greens has almost no kids signal.
