Field of Greens vs Grüns — a 12-month study of ~10,000 real customer voices, and the creative strategy that follows.
What your customers are telling you and the five messages to test — no jargon, no citations. This is the one to read first (and present from).
Read the summary →The visual walkthrough: the wedge, personas, angle options, do-not list.
The complete cited analysis — every claim linked to a real customer record.
The text-network view — what clusters with each brand, corroborated by machine + analyst.
The PII-safe dataset (9,999 records) + all lens files, as a download.